Dear Friends,
Today, Archbishop Pérez announced a multipronged effort to raise awareness about the Catholic Church of Philadelphia and its deeply positive impact on the people of the Philadelphia region, while welcoming all those who have been distant from the Church or who are seeking to learn about the Catholic faith.
This effort includes an extensive and privately funded marketing and advertising campaign covering Philadelphia and its suburbs. A standout feature of the plan is the creation of five missionary hubs, a new method of evangelization that will be instrumental in reaching out to Catholics who no longer attend Mass regularly and an outlet to serve those who need assistance from the various charitable ministries of our local Church.
Initial Missionary Hubs Designated
An essential part of this initiative is direct outreach to people through the creation of missionary hubs that integrate the pastoral, educational, and charitable ministries of the Catholic Church of Philadelphia in a particular area to reach people who feel far from the Church. More information about the missionary hub concept can be found at https://TrustAndHope.org.
Archbishop Pérez is beginning this multiyear effort by planting one hub in each of the five counties served by the Church. The first five hubs are listed below.
- Delaware County: Saint Katharine Drexel Parish in Chester
- Montgomery County: Saint Alphonsus Parish in Maple Glen
- Bucks County: Saint Isidore Parish in Quakertown
- Chester County: Saint Ann Parish in Phoenixville
- Philadelphia County: Saint Matthew Parish in Northeast Philadelphia
‘Catholic. Every Day.’ Marketing Campaign Launched
The marketing campaign –“Catholic. Every Day.” – features ads showing the many faces of Catholicism in the region. They will appear on local TV and radio stations, digital outlets and social media platforms, billboards, and bus shelters. These ads, which are paid for by generous donors, will continue to run through early January 2026. A second flight will launch in February through early April, with a final flight scheduled for May through July 2026.
As part of this effort, the Archdiocese also unveiled a redesign of its website (catholicchurchofphila.org). Earlier this year, the Archdiocese launched a video series on CatholicPhilly.com, its official digital news agency, called Faces of Hope that illustrates the compelling stories of individual Catholics living extraordinary lives of generous service to the community and vibrant Catholic faith.
The attached news release was issued to the media by the Archdiocesan Office for Communications this morning and contains additional information. Please share this material broadly with others and join in prayer for the success of these efforts, which build upon the vision outlined by the Archbishop in his Pastoral Letter issued in January of this year. Thank you.
Kenneth A. Gavin
Chief Communications Officer
Archdiocese of Philadelphia
215-587-3747
Yours in Christ,
Meghan
Meghan Cokeley
Director, Office for the New Evangelization
Archdiocese of Philadelphia
Email: mcokeley@archphila.org
Visit our website: phillyevang.org